Tiffany
Tiffany & Co.
Digital Consumer Experience & Global Campaign Creative
Tiffany & Co. · 2009–2015
Led art direction for Tiffany's digital consumer experience platforms and global franchise campaigns — spanning the brand's pivotal transition into digital commerce. Conceived and art directed Tiffany's first digital engagement platform, allowing customers to virtually try on rings and book in-store consultations — achieving #1 App Store ranking in fashion & jewelry. Art directed global campaign creative for the landmark Tiffany T Collection launch and multiple seasonal franchises, developing brand-right creative across digital, e-commerce, and retail channels that honored Tiffany's iconic heritage while driving commercial performance.