Pokémon × Baskin-Robbins
Franchise IP Creative
Baskin-Robbins Korea · SPC Group · 2023
Directed Korea-exclusive franchise creative for Baskin-Robbins × Pokémon, developing original consumer product creative, packaging, and retail campaign within Pokémon Company brand guidelines. The collaboration extended into a large-scale experiential pop-up at HYBE City, Seoul — drawing 70,000+ visitors and setting a new benchmark for licensed IP activations in the Korean F&B market.