Jo Malone London
Global Brand Identity System
Estée Lauder Group · 2011–2014
Core creative team member of Jo Malone London's
global brand repositioning. Authored the Brand Identity system — establishing design standards for packaging, retail, digital, and brand expression deployed across international markets.
The system remains in use globally today. The rebrand
contributed to the fastest revenue growth in the Estée Lauder portfolio and established Jo Malone as
the #1 home beauty brand in Asia and the Middle East.