Brand & Creative

19+ years turning brand ideas into consumer businesses — from strategy and market entry to launch, retail, and scale.

Led brand incubation and go-to-market for 8+ consumer brands including Kaja (co-developed with Sephora), Dunkin Wonders, and Workshop by Baskin-Robbins. Built and managed annual IP partnership programs with the world's most recognized entertainment and lifestyle properties — Disney, Pokémon, Warner Bros., Sanrio, and Korea's top entertainment companies including HYBE, SM, YG, and JYP.

Previously at Jo Malone London (Estée Lauder Group), Tiffany & Co., and Sephora (LVMH).

Open to senior brand executive roles in lifestyle, consumer goods, and entertainment.